High-performance organizations are great at One Thing.
High-performers apply the Discipline of Differentiation to decide which segment to target, and which “One Thing” will be their defining point of differentiation. They are good at many things … but decide to become incredibly, fanatically great at One Thing.
Wal-Mart chose price as their One Thing. Apple chose product design. Amazon chose product selection. Nordstrom chose customer service. BMW chose performance.
High-performance organizations recognize that it is impossible to be great at everything. They can’t be the low-cost supplier and provide five-star service. They also know that they can’t be all things to all people.
High-performance organizations are relentless, rigorous, uncompromising, fanatical, obsessive, and unwavering about One Thing...and that’s why they win.
So, what’s the One Thing that you stand for?
Building a high-performance organization is really hard. Which is why they are so rare. But if you are serious about differentiating your organization, we’d love to show you the Way.
Speed Reading: Decide One Thing
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