High-performance organizations select one customer value as their defining point of differentiation … their One Thing. They are good at many things … but are fanatically great at One Thing.
Having selected their One Thing, high-performers apply the Discipline of Alignment to drive their organizations in One Direction. They systematically align every function – sales, marketing, service, finance, HR, IT, etc. with their One Thing.
Fred Smith, CEO of FedEx says, “Alignment is the essence of management.” Harvard Business School Professors Kaplan and Norton confirm this idea, “Alignment, much like the synchronism achieved by a high-performance rowing crew, produces dramatic benefits.”
High-performance organizations know that fragmentation kills, and they apply the Discipline of Alignment to optimize their organizations to win.
So, is your organization running as a well-oiled, perfectly aligned machine?
Building a high-performance organization is really hard. Which is why they are so rare. But if you are serious about aligning your organization, we’d love to show you the Way.Speed Reading: Drive One Direction
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